O64: Bus-Route Renters

Singles renting affordable private flats further away from central amenities and often on main roads

Type of Rental Hubs consisting of 1.75% of households and 1.35% of population

Who We Are

  • Aged 26-35
  • Household income £20k-£29,999
  • No children
  • Rented flat
  • Low level of household technology

Key Features

  • Young singles and homesharers
  • No children
  • Rented 1 bed flats
  • Work full-time
  • Text messages
  • Electric central heating


Bus-Route Renters are single people in their late twenties, thirties and forties who live in pleasant but affordable flats. These are often situated close to main roads, making them conveniently placed for getting around.

These single people have usually lived at their current address for a few years. Most live alone, a smaller proportion share with a flatmate or partner, and they don’t have children.

They are employed full-time in a range of occupations and industries, working in roles that offer below-average salaries. Many travel by public transport or walk to work, and some work long shifts. With modest budgets and few savings, some use credit cards to spread payments or take out loans for larger purchases.

Their apartments are typically rented from private landlords and are priced at an affordable level. Compact in size with one or two bedrooms, they are usually found in purpose-built developments located in the suburbs of cities and large towns.

These residents spend a lot of time on their computers and are very comfortable using the internet. Their mobile phones are essential for communication.