O61: Career Builders

Professional singles and couples in their 20s and 30s progressing in their field of work from commutable properties

Type of Rental Hubs consisting of 1.77% of households and 1.63% of population

Who We Are

  • Aged 26-35
  • Household income £50k-£59,999
  • No children
  • Rented flat
  • High level of household technology

Key Features

  • Young singles and homesharers
  • Rent flats
  • University degrees
  • Work full-time
  • Access internet at work
  • Don't use landlines

Description

Career Builders are young professionals in the early stages of their working lives. They live in small properties in popular city suburbs which provide easy access to jobs, entertainment and retail opportunities. Most residents are aged in their late twenties or thirties and have been living at their current address for a relatively short time. Some live alone and others share with a partner, friends or housemates. Most have not yet started a family.

They live in accommodation that is ideal for their current stage of life, typically an apartment with two bedrooms. In spite of their small size, these properties are valued close to the national average due to the desirability of their locations. Around two-thirds of residents rent from private landlords. Smaller numbers have stepped onto the property ladder and purchased their homes.

They work full-time in occupations that pay good wages, and are progressing well in their careers, helped by their university education. Spare money may be saved towards future house deposits and while some have a bank loan, these young people generally prefer to save up rather than use credit.

They are dependent on their smartphones and use them heavily for messaging and following social media. They use the internet for practical purposes such as accessing banking and paying bills and they frequently make online purchases. They also read news, listen to music and watch TV series or films online.