Large families living in traditional terraces in neighbourhoods with a strong community identity
Type of Urban Cohesion consisting of 0.72% of households and 0.98% of population
Who We Are
- Aged 36-45
- Household income £20k-£29,999
- Four plus children
- Rented terraced house
- Very high level of household technology
- Homesharers with school age children
- Large households
- Have never worked
- Low discretionary income
- Not internet savvy at all
Large Family Living are busy households with many family members who live in city suburbs. Parents, usually in their thirties and forties, often have three or more children. Adult children or elderly parents may also be part of the family.
They live in low-cost terraced properties that typically have three bedrooms. These might be traditional Victorian or Edwardian terraces built in long rows on both sides of a street, or they might be smaller blocks of terraced housing built in the interwar period. These aren’t spacious homes, meaning individual space is often limited. Close living and shared heritage can create a strong sense of community among neighbours.
Some of these families own their properties but others rent from private landlords. Individual incomes are quite low, and some family members may not work or may be studying. Households with additional working adults feel the benefit of their contribution to the budget. They may have some savings, and many prefer not to use credit.
There is mixed use of the internet – some use it frequently and others use it less. Keen users rely on it for communication including frequently checking social media. They generally use local shops as well as high-street supermarkets. Many like organic produce and some use Click and Collect services.