N58: Culture & Comfort

Thriving families with good incomes in diverse suburbs

Type of Urban Cohesion consisting of 1.54% of households and 2.27% of population

Who We Are

  • Aged 36-45
  • Household income £60k-£69,999
  • One child
  • Owned terraced house
  • Very high level of household technology

Key Features

  • Homesharers in inter-war terraces
  • 3 bedrooms
  • Want to get to the top in their career
  • Internet via smartphone
  • Uber passengers
  • Train ticket sites

Description

Culture & Comfort are families who live in city suburbs that provide a pleasant residential base with easy access to the opportunities and culture offered by metropolitan life. They have a global perspective with neighbours of many different nationalities and traditions. Householders are aged in their middle years. Half the families include children under eighteen and many others have adult children living at home.

Around two-thirds own their homes while others rent from private landlords. Typically, their homes are terraced houses with three bedrooms that were built between 1920 and 1945. The above-average price of these properties reflects the accessibility of the location and mortgage payments may be high.

Adults earn good incomes from mid-range occupations and may commute to the city centre. Many households have more than one earner, giving these families a healthy overall income. Some younger family members may still be studying.

They like technology and every adult has a smartphone. They use the internet a lot for communication – some use social media frequently, others make their own websites, and many make voice and video calls online. They often read newspapers via websites or apps.

With good access to public transport, car ownership is low. They tend to shop at the weekend, have a high use of Click and Collect and are keen on organic produce.