Established older households owning city homes in diverse neighbourhoods
Type of Urban Cohesion consisting of 1.17% of households and 1.35% of population
Who We Are
- Aged 66+
- Household income £30k-£39,999
- No children
- Owned terraced house
- Medium level of household technology
- Older singles
- Inter-war terraces
- Established in community
- No outstanding mortgage
- Comprehensive car insurance
- Watch TV
Community Elders are ageing homeowners who own comfortable family homes in city suburbs. These accessible neighbourhoods benefit from a wide-ranging cultural heritage among residents. Householders are aged over fifty-five and have been settled at their current address for a long time. Some are couples, many sharing their home with adult children; others live alone.
Their houses are typically terraced and are likely to have three bedrooms. Many of these properties are located in districts where extensive house building took place in the interwar years. Because of their metropolitan location, these homes are valued well above the national average.
Some of these homeowners are in their pre-retirement years and earn average salaries, perhaps commuting to the city centre to work in mid-level roles. Others have reached retirement and now live on pension incomes. In multi-generational households, younger members are likely to work and contribute to the household budget. The mortgage is nearly or completely paid off and many have reasonable savings, enabling them to purchase a car without the need for finance.
Many don’t use the internet a great deal, and it is relatively unlikely to be their first source of information. They read newspapers regularly and some make mail order purchases.