N: Urban Cohesion

Residents of settled urban communities with a strong sense of identity

4.73% of households and 5.63% of population

Who We Are

  • Aged 36-45
  • Household income £20k-£29,999
  • No children
  • Owned terraced house
  • High level of household technology

Key Features

  • Homesharers in terraces
  • Uber passengers
  • Free mobile phone apps
  • Read news and shop online
  • Visual arts and design sites
  • Watch TV



Urban Cohesion are households living in residential city suburbs. These urban communities are comprised of people at different stages of life, including families and retired people. Many are settled in their homes and have lived there for many years. These neighbourhoods are often multinational in character.

House values in these accessible locations vary by city. Some properties are expensive for their size due to high regional prices, and others provide inexpensive accommodation. Around two-thirds of homes are owned, the others are usually rented from private landlords. Situated in high-density areas, these terraces, semi-detached houses and flats tend to be relatively small in size. Many were built before 1945.

Employment ranges from roles earning good salaries in city centres to routine jobs that provide basic wages. There is a high use of public transport, especially for travelling to work, and commutes can be lengthy for some.

These neighbourhoods have the benefit of excellent broadband speeds. Some residents are less internet savvy and may spend less time online generally. With many shopping options nearby, they can pop out for groceries regularly and they visit local shops as well as high-street supermarkets. Some read newspapers to stay informed and may contribute to organisations locally.