K48: Mature Workers

Older social renters settled in low value homes who are experienced at budgeting

Type of Municipal Tenants consisting of 2.33% of households and 2.28% of population

Who We Are

  • Aged 56-65
  • Household income less than £15k
  • No children
  • Council/housing association terraced
  • Low level of household technology

Key Features

  • Council/HA tenants
  • Low value properties
  • No qualifications
  • Low discretionary income
  • Fuel and water poverty
  • Solar panels


Mature Workers are residents in their later working years who rent affordable homes. Usually aged in their fifties or early sixties, many are single and live alone. A smaller number are couples. Any children have grown up and while most have left home, a few households include young adults.

They live in low-value houses – usually terraces with two or three bedrooms – which were built between 1920 and 1980. Most are rented from local authorities or housing associations and residents have usually been living there for many years.

Many of these people left education after school and have spent their working lives in semi-routine or routine jobs, perhaps in retail, health, social care or manufacturing sectors. Some work full-time, some are retired, and others are unable to work due to long-term illness. Incomes and savings are low and while some are coping on their present resources, others are finding it hard to make ends meet.

They enjoy watching television and notice TV advertising. The internet is less well used, and they don’t tend to shop online.