K47: Single Essentials

Singles renting small social flats in town centres

Type of Municipal Tenants consisting of 1.70% of households and 1.31% of population

Who We Are

  • Aged 46-55
  • Household income less than £15k
  • No children
  • Council/housing association flat
  • Medium level of household technology

Key Features

  • Council/HA tenants
  • Low value, 1 bed flats
  • No qualifications
  • Low discretionary income
  • Unemployed
  • Fuel poverty


Single Essentials are working-age adults who rent low-cost flats in urban areas. Often aged from their late forties to early fifties, many live alone and have been at their current address for less than ten years.

Their accommodation is rented from local authorities or housing associations for an affordable rent and is small in size with one or two bedrooms. These properties include some of the lowest value homes in the country and are found in low-rise blocks built mostly in the 1950s, 60s and 70s. They are often situated close to high streets and town centres where it’s possible to live without a car.

Some residents work full-time in routine or semi-routine occupations offering basic wages, which sometimes involves working long shifts. Others are not in work due to long-term illness or unemployment. With low incomes, they spend their cash carefully. Even though supermarket bills are kept low, it can be difficult to make ends meet. With few savings to fall back on, some people may take out low-value loans.

The internet is a useful resource for some and many are interested in computers and technology. The television is a favourite source of entertainment.