K46: High Rise Residents

Tenants of social flats located in high rise blocks, often living alone

Type of Municipal Tenants consisting of 0.47% of households and 0.37% of population

Who We Are

  • Aged 26-35
  • Household income less than £15k
  • No children
  • Council/housing association flat
  • High level of household technology

Key Features

  • Council/HA flats
  • Densely populated
  • GCSE education
  • Low discretionary income
  • Electric central heating
  • Fuel poverty


High Rise Residents live in apartments that are located in urban tower blocks and have affordable rents. Individuals in this type vary in age but all require accommodation priced within a budget. Most live alone, while a smaller number share their living space with a flatmate or partner.

The apartments have one or two bedrooms and provide a modest base to call home that is often walking distance from shops and amenities. Many of these developments were originally built in the 1960s and 70s, with higher floors providing views over the surrounding neighbourhood. Most are owned and maintained by local authorities or housing associations, with smaller numbers offered for rent by private landlords.

Employment is found in occupations that offer low wages, perhaps in hospitality, construction or distribution. This can make it hard to build up savings that would provide a buffer between jobs if needed, but most residents are coping on their current income. Living centrally in large conurbations allows workers to walk or take public transport to jobs, and cars are usually an unnecessary expense.

Some of these people are less confident online, but many use it as their main source of information and some make their own websites and write blogs.