K: Municipal Tenants

Urban residents renting high density housing from social landlords

 6.48% of households and 5.96% of population

Who We Are

  • Aged 56-65
  • Household income less than £15k
  • No children
  • Council/Housing Association
  • Medium level of household technology

Key Features

  • Council/HA flats
  • Densely populated
  • No qualifications
  • Low discretionary income
  • Low environmental impact gap
  • Fuel poverty



Municipal Tenants are residents who rent inexpensive city homes in central locations. A relatively high proportion are in the latter half of their working lives, but people from all generations live in these budget housing options. Many live alone but some share their living space, and the group also includes some families with young or adult children.

These tenants rent high-density accommodation from local authorities or housing associations. Most homes are purpose-built flats located in blocks built during the middle part of the twentieth century. A minority are small houses. Living spaces are compact and often have one or two bedrooms. These properties usually have a very low market value, with the exception of those located in expensive regions. In both cases they represent some of the most affordable housing options for residents on a budget in the area.

Those working full-time are often employed in semi-routine or routine occupations, earning basic wages. A higher than average number are not in employment and are either studying or looking for work. They have few savings, and many find it hard to cover all expenses.

Adults are split between those who are online for many hours, and those who use the internet less. With shops to hand in these urban locations, residents are less likely to shop online. They use public transport frequently, often taking buses to work. They are also able to walk to many destinations and relatively few own cars.