J43: Renting Rooms

Transient renters of low cost accommodation often within older properties

Type of Transient Renters consisting of 1.80% of households and 1.95% of population

Who We Are

  • Aged 26-35
  • Household income £20k-£29,999
  • No children
  • Rented terraced house
  • Medium level of household technology

Key Features

  • Singles and homesharers
  • Rent terraced houses
  • Vocational qualifications
  • Low discretionary income
  • Mobile calls in home
  • Minimum credit card payments


Renting Rooms are tenants renting low-cost accommodation from private landlords. Many have recently moved to their current address. They are usually aged between their late twenties and early forties. Some live alone but many share with housemates.

Their affordable lodgings are found in urban locations close to city centres or in large towns. Properties are often older in age and have very low market values. They are usually terraced buildings and small in size. Public transport services in these areas are good and most residents don’t own a car, relying instead on buses and trams to get about. They can also walk to many destinations.

Many work full-time but they tend to earn low wages. Some have vocational qualifications which help them to secure jobs, others are actively looking for work. It can be hard to make ends meet and they look for budget ranges to keep grocery bills down. They have few savings and may take out loans for small amounts when the need arises.

Some are online for many hours during a week and they are likely to notice internet advertising. Most have smartphones that they rely on for communication and they enjoy watching television.