J42: Midlife Renters

Maturing singles in employment who are renting affordable homes for the short-term

Type of Transient Renters consisting of 1.57% of households and 1.71% of population

Who We Are

  • Aged 26-35
  • Household income £20k-£29,999
  • No children
  • Rented terraced house
  • Medium level of household technology

Key Features

  • Singles and homesharers
  • No children
  • Rent terraced houses
  • Work full-time
  • Internet via smartphone
  • Free mobile phone apps


Midlife Renters are single adults in their middle years, typically in their thirties to early fifties, who rent affordable homes in the private sector. Most have only lived at their current address for a few years. They often share their living space with others; these are usually housemates but sometimes they share with an adult child or a partner.

Their homes are affordably priced properties in city and town suburbs. Many are terraces, smaller numbers are semi-detached houses or flats. They are often quite small in size and have two or three bedrooms.

These residents usually work full-time in intermediate or lower-level jobs and earn below-average wages. They have low savings and might take on modest loans, sometimes to buy low-cost cars.

They consider themselves internet savvy and use it as their primary source of information. Though they have some concerns with the security of online banking, many choose to use it anyway because of the convenience and ability to track day-to-day finances. Their mobile phones are usually on a monthly contract and they use these rather than landlines.