J: Transient Renters

Single people renting low cost homes for the short term

6.28% of households and 6.01% of population

Who We Are

  • Aged 26-35
  • Household income £20k-£29,999
  • One child
  • Rented housing
  • High level of household technology

Key Features

  • Young singles and homesharers
  • Millennials
  • Rent low value terraces
  • Internet via smartphone
  • High social networking
  • Don't use landlines

Types

Description

Transient Renters are young single people in their twenties and thirties who rent affordable living spaces. Levels of movement are high, and most residents have only been living at their address for a few years or less. Some live alone while others share with housemates or partners. A minority of households include a young child.

Accommodation is rented in low-value properties, usually terraced houses or flats. They are often found in locations close to urban centres, while some are situated in inexpensive neighbourhoods around cities and towns. Most are rented from private landlords; smaller numbers are rented from local authorities or housing associations.

Many residents work full-time and earn relatively low wages in technical, semi-routine or routine occupations. Some may be studying or looking for work. Their day-to-day budgets are limited, and with very few savings to fall back on, some people may take out low-value loans. They make use of public transport rather than owning a car, and look for affordable options when shopping.

Using the internet is second nature to these young people and they are frequently online. They rely heavily on their smartphones for communication, and frequently send messages and check social media. Many don’t have a landline. They also go online to search for job opportunities, watch videos and play games and they have a relatively high likelihood of noticing internet advertising.