I39: Families on a Budget

Families with children in low value social houses making limited resources go a long way

Type of Family Basics consisting of 2.53% of households and 2.72% of population

Who We Are

  • Aged 26-35
  • Household income £15k-£19,999
  • Four plus children
  • Council/housing association terraced house
  • High level of household technology

Key Features

  • Single parents
  • Lots of school-age children
  • Council/HA tenants
  • Unemployed
  • Very low income
  • Water poverty


Families on a Budget are households with children, who are making ends meet with limited resources. Adults tend to be aged under forty-five and children are often of primary age or teenagers. There is a range of family types – married couples, cohabiting couples, extended families and singles – and some families have three or more children.

They rent very low-value properties from local authorities or housing associations. These terraced or semi-detached homes are compact in size and have two or three bedrooms. They are typically found in social housing estates that were built between 1920 and 1979.

Adults tend to find work locally in roles that offer low wages, perhaps in retail, hospitality or caring services. A significant number are not in employment and may be looking after children, studying or searching for work. Households don’t have money to spare and they look for budget ranges to keep costs down. With few savings put aside, some people may take out loans for relatively small amounts.

They are regularly online, most often via their smartphones. They are expert at finding bargains online and enjoy playing games. Social media is checked frequently to keep in touch with friends.