I37: Budget Generations

Families providing lodgings for adult children and gaining the benefit of pooled resources

Type of Family Basics consisting of 1.01% of households and 1.75% of population

Who We Are

  • Aged 46-55
  • Household income £30k-£39,999
  • One child
  • Owned semi-detached house
  • Medium level of household technology

Key Features

  • Families with teenage/adult children
  • 3 bedrooms
  • Low outstanding mortgage
  • Low discretionary income
  • Order from takeaways
  • Solar panels


Budget Generations are busy households where parents share modestly-priced family homes with adult children. Couples are aged in their forties or fifties and children are aged between their teens and mid-twenties. These are settled families who have lived in their current homes for many years.

Their semi-detached and terraced properties are often located in estates where all houses were once owned by the local authority. Now, most homes are owned by their occupants though a small proportion are still rented from the council.

Many adults work in routine or semi-routine occupations, perhaps in manufacturing, construction or retail. Though they earn basic wages, there are likely to be two or more earners bringing money into the household and these shared resources make bills more manageable. Supermarket spending can be high to cater for all family members, but cars tend to be older models.

These residents are comfortable using the internet and some are online for many hours over the course of a week. They regularly check social media and may search for and buy products online. Although there are multiple TVs in the household, some choose to watch TV online.