F24: Fledgling Free

Pre-retirement couples enjoying greater space and reduced commitments since their children left home

Type of Suburban Stability consisting of 1.72% of households and 1.76% of population

Who We Are

  • Aged 56-65
  • Household income £30k-£39,999
  • No children
  • Owned semi-detached house
  • Low level of household technology

Key Features

  • Older married couples
  • No children
  • Baby boomers
  • Own 3 bed semis
  • Vocational qualifications
  • Solar panels

Description

Fledgling Free are long-established married couples who are typically aged between fifty and sixty-five. Their children have grown up and left home and they now have space to themselves and can enjoy their modest resources.

They live in small to medium-sized suburban homes that are worth less than the national average. These are usually semi-detached, with three bedrooms and a garden. These residents have owned their homes for many years, paying the mortgage each month reliably so that they now only have a small amount left to repay. They live in less expensive suburbs around cities and large towns.

Many still work full-time, earning below-average wages in occupations that are a familiar way of life. Some have reduced their working hours to part-time, and older members of this type may have recently retired. They have often managed to accumulate some savings over the years.

Even though there are now only two members of the household, they still have multiple televisions. They spend less time on the internet than many, often accessing it via a tablet device, and they might purchase holidays, tickets for events or insurance online. They own a good quality car which some drive to work, usually a journey that takes less than thirty minutes.