Active families with adult children and some teens, giving prolonged support to the next generation
Type of Suburban Stability consisting of 1.22% of households and 2.11% of population
Who We Are
- Aged 46-55
- Household income £50k-£59,999
- One child
- Owned semi-detached house
- Medium level of household technology
- Teenage/adult children at home
- Own 3 bed semis
- Outstanding mortgage under £100k
- Internet via smartphone
- Games consoles
- Order from takeaways
Family Ties are middle-aged couples who still provide a home for their maturing offspring. Parents are typically aged in their late forties or early fifties and usually have at least one child between the age of eighteen and twenty-five living with them. Some families also include a teenager or an ageing parent.
With multiple generations, their properties don’t feel as spacious as they did when the children were smaller. Pets are often part of the family too. Their properties are typically semi-detached with three bedrooms and located in suburban streets. They have been owned by these families for many years.
At least one parent, and sometimes both, work full-time in mid-range jobs. Where possible, other family members also contribute to the household budget. The overall household income can therefore be good, though expenses can be high including significant food bills. Savings tend to be below average.
These families are comfortable with the internet and use it frequently, often via their smartphones as well as computers. They have an above-average use of social media and typically shop online two or three times a month. There are multiple televisions in the household and the family like to watch on-demand services. These households are likely to own multiple cars of varying quality.