F22: Boomerang Boarders

Long-term couples with mid-range incomes whose adult children have returned to the shelter of the family home

Type of Suburban Stability consisting of 2.08% of households and 3.39% of population

Who We Are

  • Aged 56-65
  • Household income £40k-£49,999
  • No children under 18
  • Owned semi-detached house
  • Low level of household technology

Key Features

  • Adult children at home
  • Own 3 bed semis
  • Established in community
  • Low to mid-income
  • Watch TV
  • Solar panels

Description

Boomerang Boarders are older parents in their fifties and sixties who provide adult children aged in their twenties with accommodation. Many of these youngsters have moved back into the home they grew up in, while others may not have left at all. A household typically consists of a mature couple and one young adult.

Their homes are usually semi-detached with three bedrooms and a garden, and are worth a little below the average value. They are located in the outer suburbs of cities and around large towns. Almost all are owner occupied and mortgages are nearly paid off.

The parents earn average salaries in intermediate occupations and can see retirement on the horizon. A few have recently finished work and now receive pension incomes. They have been careful with their finances over the years and have built up a decent amount of savings. The younger generation may be studying, looking for work or employed in lower-paid, trainee jobs.

The internet is used regularly but isn’t central to these families’ lives, though they make occasional online purchases. There are multiple televisions in the house and both generations like to record programmes to watch at their convenience. Many families own more than one car and they almost always drive to the shops. Their supermarket bill adds up to more than average.