D16: Outlying Seniors

Pensioners living in inexpensive housing in out of the way locations

Type of Rural Reality consisting of 1.66% of households and 1.41% of population

Who We Are

  • Aged 66+
  • Household income less than £15k
  • No children
  • Owned semi-detached house
  • Very low level of household technology

Key Features

  • Rural areas
  • Retired singles and couples
  • No children
  • Low income
  • No qualifications
  • Fuel and water poverty


Outlying Seniors are older people who live in small, affordable houses in villages some distance from major centres. They are aged in their sixties, seventies or eighties and have been settled in their home for many years. Some live alone, others are married.

Many residents own their home and have paid off the mortgage. Smaller numbers rent, usually from a social landlord. Their homes are modest in size and value, though most have a small garden. Properties are mostly semi-detached or terraced and usually have three bedrooms.

Most of these elders are retired and rely on their limited pension income. They may have a small amount of savings to fall back on for one-off bills and purchases.

They usually own a car, and shop for food once or twice a week at out-of-town supermarkets or local shops. As these residents age, they may become more reliant on the shops and services available in the local village. Some need to travel to get to a doctor’s surgery, dentist or pharmacy.

While many have online access, some are not so confident with technology. They have a lower use of the internet overall, making occasional online purchases but they prefer to receive paper bills and statements. Television is a valued source of entertainment and information.