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Mosaic

Mosaic

Understand your customers with Mosaic groups and types.

What are the Mosaic match types?

UK

A: City Prosperity

A01: World-Class Wealth

A02: Uptown Elite

A03: Penthouse Chic

A04: Metro High-Flyers

B: Prestige Positions

B05: Premium Fortunes

B06: Diamond Days

B07: Alpha Families

B08: Bank of Mum and Dad

B09: Empty-Nest Adventure

C: Country Living

C10: Wealthy Landowners

C11: Rural Vogue

C12: Scattered Homesteads

C13: Village Retirement

D: Rural Reality

D14: Satellite Settlers

D15: Local Focus

D16: Outlying Seniors

D17: Far-Flung Outposts

E: Senior Security

E18: Legacy Elders

E19: Bungalow Haven

E20: Classic Grandparents

E21: Solo Retirees

F: Suburban Stability

F22: Boomerang Boarders

F23: Family Ties

F24: Fledgling Free

F25: Dependable Me

G: Domestic Success

G26: Cafés and Catchments

G27: Thriving Independence

G28: Modern Parents

G29: Mid-Career Convention

H: Aspiring Homemakers

H30: Primary Ambitions

H31: Affordable Fringe

H32: First-Rung Futures

H33: Contemporary Starts

H34: New Foundations

H35: Flying Solo

I: Family Basics

I36: Solid Economy

I37: Budget Generations

I38: Economical Families

I39: Families on a Budget

J: Transient Renters

J40: Value Rentals

J41: Youthful Endeavours

J42: Midlife Renters

J43: Renting Rooms

K: Municipal Tenants

K44: Inner City Stalwarts

K45: City Diversity

K46: High Rise Residents

K47: Single Essentials

K48: Mature Workers

L: Vintage Value

L49: Flatlet Seniors

L50: Pocket Pensions

L51: Retirement Communities

L52: Estate Veterans

L53: Seasoned Survivors

M: Modest Traditions

M54: Down-to-Earth Owners

M55: Back with the Folks

M56: Self Supporters

N: Urban Cohesion

N57: Community Elders

N58: Culture & Comfort

N59: Large Family Living

N60: Ageing Access

O: Rental Hubs

O61: Career Builders

O62: Central Pulse

O63: Flexible Workforce

O64: Bus-Route Renters

O65: Learners & Earners

O66: Student Scene

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USA

A: Power Elite

A01: American Royalty

A02: Platinum Prosperity

A03: Kids and Cabernet

A04: Picture Perfect Families

A05: Couples with Clout

A06: Jet Set Urbanites

B: Flourishing Families

B07: Across the Ages

B08: Babies and Bliss

B09: Family Fun-tastic

B10: Cosmopolitan Achievers

C: Booming with Confidence

C11: Sophisticated City Dwellers

C12: Golf Carts and Gourmets

C13: Philanthropic Sophisticates

C14: Boomers and Boomerangs

D: Suburban Style

D15: Sport Utility Families

D16: Settled in Suburbia

D17: Cul de Sac Diversity

D18: Suburban Nightlife

E: Thriving Boomers

E19: Consummate Consumers

E20: No Place Like Home

E21: Unspoiled Splendor

F: Promising Families

F22: Fast Track Couples

F23: Families Matter Most

G: Young City Solos

G24: Ambitious Singles

G25: Urban Edge

H: Bourgeois Melting Pot

H26: Progressive Assortment

H27: Life of Leisure

H28: Everyday Moderates

H29: Destination Recreation

I: Family Union

I30: Potlucks and the Great Outdoors

I31: Hard Working Values

I32: Steadfast Conventionalists

I33: Balance and Harmony

J: Autumn Years

J34: Suburban Sophisticates

J35: Rural Escape

J36: Settled and Sensible

K: Significant Singles

K37: Wired for Success

K38: Modern Blend

K39: Metro Fusion

K40: Bohemian Groove

L: Blue Sky Boomers

L41: Booming and Consuming

L42: Rooted Flower Power

L43: Homemade Happiness

M: Families in Motion

M44: Creative Comfort

M45: Growing and Expanding

N: Pastoral Pride

N46: True Grit Americans

N47: Countrified Pragmatics

N48: Rural Southern Bliss

N49: Touch of Tradition

O: Singles and Starters

O50: Full Steam Ahead

O51: Digitally Savvy

O52: Urban Ambition

O53: Colleges and Cafes

O54: Influenced by Influencers

O55: Family Troopers

P: Cultural Connections

P56: Mid-Scale Medley

P57: Modest Metro Means

P58: Heritage Heights

P59: Expanding Horizons

P60: Striving Forward

P61: Simple Beginnings

Q: Golden Year Guardians

Q62: Enjoying Retirement

Q63: Footloose and Family Free

Q64: Established in Society

Q65: Mature and Wise

R: Aspirational Fusion

R66: Ambitious Dreamers

R67: Passionate Parents

S: Thrifty Habits

S68: Small Town Sophisticates

S69: Urban Legacies

S70: Thrifty Singles

S71: Modest Retirees

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