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Mosaic
UK
USA
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Help Center
Mosaic
Account FAQs
Getting Started
Everything Email
Email Deliverability
Database Marketing
Reports
Mosaic
UK
USA
Mosaic
Understand your customers with Mosaic groups and types.
What are the Mosaic match types?
UK
A: City Prosperity
A01: World-Class Wealth
A02: Uptown Elite
A03: Penthouse Chic
A04: Metro High-Flyers
B: Prestige Positions
B05: Premium Fortunes
B06: Diamond Days
B07: Alpha Families
B08: Bank of Mum and Dad
B09: Empty-Nest Adventure
C: Country Living
C10: Wealthy Landowners
C11: Rural Vogue
C12: Scattered Homesteads
C13: Village Retirement
D: Rural Reality
D14: Satellite Settlers
D15: Local Focus
D16: Outlying Seniors
D17: Far-Flung Outposts
E: Senior Security
E18: Legacy Elders
E19: Bungalow Haven
E20: Classic Grandparents
E21: Solo Retirees
F: Suburban Stability
F22: Boomerang Boarders
F23: Family Ties
F24: Fledgling Free
F25: Dependable Me
G: Domestic Success
G26: Cafés and Catchments
G27: Thriving Independence
G28: Modern Parents
G29: Mid-Career Convention
H: Aspiring Homemakers
H30: Primary Ambitions
H31: Affordable Fringe
H32: First-Rung Futures
H33: Contemporary Starts
H34: New Foundations
H35: Flying Solo
I: Family Basics
I36: Solid Economy
I37: Budget Generations
I38: Economical Families
I39: Families on a Budget
J: Transient Renters
J40: Value Rentals
J41: Youthful Endeavours
J42: Midlife Renters
J43: Renting Rooms
K: Municipal Tenants
K44: Inner City Stalwarts
K45: City Diversity
K46: High Rise Residents
K47: Single Essentials
K48: Mature Workers
L: Vintage Value
L49: Flatlet Seniors
L50: Pocket Pensions
L51: Retirement Communities
L52: Estate Veterans
L53: Seasoned Survivors
M: Modest Traditions
M54: Down-to-Earth Owners
M55: Back with the Folks
M56: Self Supporters
N: Urban Cohesion
N57: Community Elders
N58: Culture & Comfort
N59: Large Family Living
N60: Ageing Access
O: Rental Hubs
O61: Career Builders
O62: Central Pulse
O63: Flexible Workforce
O64: Bus-Route Renters
O65: Learners & Earners
O66: Student Scene
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USA
A: Power Elite
A01: American Royalty
A02: Platinum Prosperity
A03: Kids and Cabernet
A04: Picture Perfect Families
A05: Couples with Clout
A06: Jet Set Urbanites
B: Flourishing Families
B07: Across the Ages
B08: Babies and Bliss
B09: Family Fun-tastic
B10: Cosmopolitan Achievers
C: Booming with Confidence
C11: Sophisticated City Dwellers
C12: Golf Carts and Gourmets
C13: Philanthropic Sophisticates
C14: Boomers and Boomerangs
D: Suburban Style
D15: Sport Utility Families
D16: Settled in Suburbia
D17: Cul de Sac Diversity
D18: Suburban Nightlife
E: Thriving Boomers
E19: Consummate Consumers
E20: No Place Like Home
E21: Unspoiled Splendor
F: Promising Families
F22: Fast Track Couples
F23: Families Matter Most
G: Young City Solos
G24: Ambitious Singles
G25: Urban Edge
H: Bourgeois Melting Pot
H26: Progressive Assortment
H27: Life of Leisure
H28: Everyday Moderates
H29: Destination Recreation
I: Family Union
I30: Potlucks and the Great Outdoors
I31: Hard Working Values
I32: Steadfast Conventionalists
I33: Balance and Harmony
J: Autumn Years
J34: Suburban Sophisticates
J35: Rural Escape
J36: Settled and Sensible
K: Significant Singles
K37: Wired for Success
K38: Modern Blend
K39: Metro Fusion
K40: Bohemian Groove
L: Blue Sky Boomers
L41: Booming and Consuming
L42: Rooted Flower Power
L43: Homemade Happiness
M: Families in Motion
M44: Creative Comfort
M45: Growing and Expanding
N: Pastoral Pride
N46: True Grit Americans
N47: Countrified Pragmatics
N48: Rural Southern Bliss
N49: Touch of Tradition
O: Singles and Starters
O50: Full Steam Ahead
O51: Digitally Savvy
O52: Urban Ambition
O53: Colleges and Cafes
O54: Influenced by Influencers
O55: Family Troopers
P: Cultural Connections
P56: Mid-Scale Medley
P57: Modest Metro Means
P58: Heritage Heights
P59: Expanding Horizons
P60: Striving Forward
P61: Simple Beginnings
Q: Golden Year Guardians
Q62: Enjoying Retirement
Q63: Footloose and Family Free
Q64: Established in Society
Q65: Mature and Wise
R: Aspirational Fusion
R66: Ambitious Dreamers
R67: Passionate Parents
S: Thrifty Habits
S68: Small Town Sophisticates
S69: Urban Legacies
S70: Thrifty Singles
S71: Modest Retirees
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